Start Gamescom Meet Italy at Gamescom 2024

Meet Italy at Gamescom 2024

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Meet Italy at Gamescom 2024: Hall 4.1 - Stand C031g - D040g (Werbung)
Meet Italy at Gamescom 2024: Hall 4.1 - Stand C031g - D040g (Werbung)

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Meet Italy at Gamescom 2024 (About)

Since 2015, and now for the 8th time, the Italian Interactive Digital Entertainment Association (IIDEA) has been presenting itself together with selected companies at the Italian Trade Agency’s joint stand at Gamescom in Cologne. The 21 participating companies include established studios, up-and-coming teams with growing reputations, and newcomers working on their first projects.

From 21 to 23 August 2024, in the Business Area (Hall 4.1), they will be showcasing under the joint umbrella of ‘Games in Italy’ the variety of products that the Italian video games sector has to offer – highlighting both the range of genres created and the innovative use of media.

Italian video games industry on course for growth.

With a turnover of 150 million euros in 2022 (+30% compared to 2021), the Italian video games industry is currently considered a ‘small’ player by international standards. However, despite strong international competition, it is in a sustained growth phase with considerable development opportunities. In 2022, more than 160 studios employed over 2,400 skilled workers daily, marking a 50% increase compared to the previous year. The sector is also benefiting from increasing support from the public sector, including tax breaks and funding programmes.

Exports all over the world.

The Italian video games industry is inherently export-oriented. The most important market is Europe, though its significance has recently decreased (from 60% in 2021 to 43% in 2022). Meanwhile, trade with North America has grown (from 25% in 2021 to 40% in 2022). Markets in Asia are also attracting increasing interest. Developing and distributing high-quality games that appeal to an international audience and are thus internationally competitive is a top priority.

Come and discover for yourself. You are cordially invited.

  • Italy at Gamescom,
  • Wednesday, 21 August, 9 a.m. to 7 p.m.
  • Thursday, 22 August, and Friday, 23 August, 9 a.m. to 8 p.m. each day
  • Business Area: Hall 4.1, Stand CO31g – DO4Og

For more details on Italy’s participation in the fair, including the exhibitor profiles, click here.

Mr. Martin Schröck from the Berlin ITA/ICE office will be happy to meet you and provide further information during the fair. You can reach us by telephone at 030 / 88 44 03 00 or by email at berlino@ice.it. We would be delighted to welcome you to our joint stand.

Best regards,

Ferdinando Fiore
Director Berlin

ITA – Italienische Agentur für Außenhandel –
Büro für Handelsförderung der italienischen Botschaft
Schlüterstr. 39, 10629 Berlin – Germany
berlino@ice.it, www.ice.it

Exhibitors at the Gamescom joint stand of the Italian Trade Agency
(in alphabetical order)

About the Italian Interactive Digital Entertainment Association (IIDEA)

IIDEA is the trade association for the Italian video games industry, founded in 2001 with the aim of uniting the industry and serving as its voice. The association’s mission includes creating a favorable environment for the industry’s development and enhancing the role of video games in the economy, society, and culture. IIDEA publishes market reports and survey results, and organizes networking events, including initiatives to foster cooperation with public institutions. It supports companies in their internationalization efforts and promotes a responsible approach to video games through the family portal ‘Tutto sui Videogiochi’. The association currently has nearly 100 members, including console manufacturers, video game publishers and developers, eSports players, as well as organizers and teams of gaming competitions. IIDEA is a member of Video Games Europe and the European Game Developers Federation. For more information, visit www.iideassociation.com.

About the Italian Trade Agency (ITA)

The Italian Trade Agency (ITA) is a state agency for foreign trade, tasked with promoting economic and trade relations between Italy and Germany, as well as supporting Italian manufacturers in marketing products ‚Made in Italy.‘

About Gamescom

Gamescom is the world’s largest trade fair for computer and video games, providing a unique platform for companies and developers to showcase their latest products and innovations to a wide audience. The trade fair takes place annually in Cologne, attracting exhibitors and visitors from around the globe.

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