Let the games begin!
With the slogan Games in Italy, 22 Italian exhibitors will present innovations and trends of the Italian computer and video games industry at this year’s Gamescom in Cologne from 23 to 25 August 2023. Be inspired by Italy’s passion and creativity and experience the magic that the Italian gaming world has to offer. The joint stand is organised by the ITA – Italian Trade Agency together with the IIDEA – Italian Interactive Digital Entertainment Association.
Gamescom is a unique platform and the world’s largest trade fair for the latest trends and innovations in the gaming industry. With a total of 230.000 square metres of exhibition space and participants from 60 countries, this year’s Gamescom is bigger and more international than ever before. The proportion of foreign exhibitors is an impressive 78%.
Since 2015, Italy has been demonstrating at Gamescom the creativity, passion and innovative spirit with which game developers are driving the gaming industry forward. This year, don’t miss the opportunity to experience the Italian video game world!
In the Business Area Hall 4.1. Stand C041g – D050g, exhibitors will present their innovative products and showcase their creative developments to the international audience.
The video game market plays an important role in the creative and cultural industries in Germany. According to data from the German Games Industry Association (Game), the turnover of computer and video games (excluding hardware) increased to EUR 6.4 billion in 2022. In the same year, Germany imported video game consoles and devices worth EUR 2.1 billion. Also the Italian video game industry shows a clear growth trend. With a revenue of EUR 2.2 billion in 2022, it is a significant industry. The sector showed a growth of 50 % in comparison to the previous year, with more than 2.400 employees working in 160 companies.
On a worldwide level, it is also estimated that revenues in the video game market will rise this year: Global revenues for 2022, for example, are estimated at almost EUR 314 billion, of which 71.5 %, or EUR 224.3 billion, will be for mobile games. This year, international revenues are expected to increase to EUR 348 billion, with the mobile games segment leading the way with EUR 259.1 billion.
These figures illustrate the significant role the video game industry plays in the global economy. In the coming years, between 2023 and 2027, the annual growth rate of the video game industry is estimated at 7.9 %, with a projected market volume of around EUR 472 billion by 2027. The impressive 3.1 billion users will help the industry to keep growing and gain a large following worldwide.
Globally, the largest share of revenues in 2023 is expected to be generated by China, which contributes an estimated EUR 98.6 billion to the global gaming market. However, other countries, such as Italy, also play an important role and contribute to the growth of the video game industry with their innovative ideas and developments.
The complete catalogue of the Italian exhibitors participating at the ITA joint exhibition 2023 can be downloaded here.
ITA will be happy to welcome you at the joint stand to arrange individual appointments with the exhibiting companies.
The Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.
ICE online: https://www.ice.it/en/markets/germany
About IIDEA (Italian Interactive Digital Entertainment Associazione)
IIDEA is the association that represents the video game industry in Italy and brings together over 100 video game companies, including platform operators, publishers of video game publishers, video game developer and e-sports operator.
Gamescom is the world’s largest trade fair for computer and video games and offers a unique platform for Companies and developers to present their latest products and innovations to a wide audience. The fair is held annually in Cologne and attracts exhibitors and visitors from all over the world.